1. Introduction
ActiveConversion LLC ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our transactional email service ("Service"). By using our Service, you consent to the data practices described in this policy.
2. Information We Collect
Account Information
- Name and contact details (email, phone number)
- Company name and website
- Billing address and payment information
- Account credentials and authentication data
Service Usage Data
- Email sending and delivery statistics
- API usage and request logs
- Email content processed through our Service
- Recipient engagement metrics (opens, clicks)
Technical Information
- IP addresses and browser information
- Device and operating system details
- Cookies and similar tracking technologies
- Log data and analytics information
3. How We Use Your Information
We use collected information to:
- Provide, maintain, and improve our Service
- Process transactions and send billing notifications
- Respond to customer service requests and support needs
- Send administrative information and service updates
- Monitor and analyze usage patterns and trends
- Detect, prevent, and address technical issues
- Protect against fraudulent or illegal activity
- Comply with legal obligations and enforce our Terms
4. Data Sharing and Disclosure
We do not sell, trade, or rent your personal information. We may share your information in the following circumstances:
- Service Providers: With trusted third parties who assist in operating our Service
- Legal Requirements: When required by law or to respond to legal process
- Business Transfers: In connection with mergers, acquisitions, or asset sales
- Consent: With your explicit consent for specific purposes
- Aggregated Data: Non-identifiable aggregate data for analytics purposes
5. Data Security
We implement industry-standard security measures to protect your information:
- Encryption of data in transit and at rest
- Regular security audits and vulnerability assessments
- Access controls and authentication mechanisms
- Employee training on data protection practices
- Incident response and breach notification procedures
While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to:
- Provide our Services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
- Maintain business records for analysis
Email logs are typically retained for 90 days. Account information is retained for the duration of your account plus a reasonable period afterward.
7. GDPR Compliance and EU Data Rights
For users in the European Economic Area (EEA), we comply with GDPR requirements. You have the following rights:
- Access: Request a copy of your personal data
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data ("right to be forgotten")
- Restriction: Request limited processing of your data
- Portability: Receive your data in a structured format
- Object: Object to certain processing activities
- Withdraw Consent: Withdraw previously given consent
To exercise these rights, contact us at privacy@activeconversion.com. We will respond within 30 days.
8. CCPA Compliance and California Privacy Rights
California residents have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information is collected
- Right to know if personal information is sold or disclosed
- Right to opt-out of the sale of personal information
- Right to delete personal information
- Right to non-discrimination for exercising privacy rights
We do not sell personal information. To exercise your rights, contact us at privacy@activeconversion.com or call +1 (650) 209-0879.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for international transfers, including:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions for data transfers
- Your explicit consent where required
10. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Maintain session state and authentication
- Remember user preferences and settings
- Analyze Service usage and performance
- Provide security features
You can control cookies through your browser settings. Disabling cookies may limit certain features of our Service.
11. Children's Privacy
Our Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children. If we discover we have collected information from a child, we will delete it immediately.
12. Third-Party Links
Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes via email or Service notification. Your continued use after changes constitutes acceptance of the updated policy.
14. Data Protection Officer
For privacy-related inquiries, you can contact our Data Protection Officer:
Email: dpo@activeconversion.com
Phone: +1 (650) 209-0879
Mail: Data Protection Officer
ActiveConversion LLC
30 N Gould St, Suite 100
Sheridan, WY 82801
United States
15. Contact Us
If you have questions about this Privacy Policy, please contact us:
ActiveConversion LLC
30 N Gould St, Suite 100
Sheridan, WY 82801
United States
Email: privacy@activeconversion.com
Phone: +1 (650) 209-0879
Website: www.activeconversion.com